videomarketing

Who is Mr. Beast? or how are viral videos made?

Mr. Beast - who is he? I've just come across an article on Bloomberg.

This article is about Jimmy Donaldson, who dropped out of school in 2016 at the age of 18 and is now one of the best-known Youtubers. He always wanted to find out how a video on YouTube goes viral. He had been posting videos on YouTube since the age of 12 without much success. However, he was always convinced that one day he would succeed in achieving astronomical viewer numbers with his videos.

From then on, he and his friends conducted "YouTube research", so to speak. This was followed by daily analyses of the most successful viral videos. Donaldson reports that he did nothing but study YouTube videos all day long.

One day, he had an idea that he was convinced would be his breakthrough. He sat down on a chair and mumbled one number after another for the next 40 hours until he reached 100,000. The idea was as simple as it was successful. The video entitled "I counted to 100,000" was a viral hit! It has since achieved 21 million views since January 8, 2017.

This video has now made YouTube history. Donaldson now has 48 million subscribers with the YouTube channel "MrBeast". None of his videos has fewer than 1 million views. In most cases, the views are in the multi-digit million range.

On December 12, 2020, Donaldson was presented with the Streamy Award. This award is the YouTube equivalent of the Oscar.

The consistent success of MrBeast's videos has attracted the attention of the YouTube establishment.

In the past year, every video he has posted has reached 20 million views. This consistency is unprecedented even among YouTube's biggest stars. "He lives on a different planet than the rest of the YouTube world," said Casey Neistat, a very well-known YouTube star.

I find this story very impressive. It shows that if you have a vision and believe in it unconditionally, it can come true.

Profile

  • Name: Jimmy Donaldson
  • Born in: Kansas, USA
  • Nationality: USA
  • Profession: Youtuber
  • Date of birth: May 3, 1998
  • Estimated assets: 95 million euros
  • Monthly YouTube earnings: 4 million euros
  • YouTube subscribers: 215 million (as of november 2023)