seo

What is a Google Update?

Search engines, including Google, more or less regularly update their search algorithm. With these changes, Google modifies the search criteria. This ultimately results in the content and technical requirements that a website should fulfill in order to achieve a good search engine ranking.

Google updates are feared. This is because each update can mean a change in the search engine results for a website. For example, a website that previously ranked number 1 for a certain keyword may lose its position.

The updates have code names

Google updates almost always have distinctive names. One of the best-known updates is probably the Panda Update. This was named after the Google engineer Navneet Pana.