We have already published several articles about WooCommerce. It is one of the most popular store plugins for WordPress.
WooCommerce SEO is an important part of the success of an online store. It helps you to promote your products and services on search engines such as Google and Bing and increase your visibility. With the right SEO strategy, you can increase your sales, attract more visitors to your website and strengthen your brand. Ultimately, it's all about how the products from your online store rank optimally in the search engine results and are also displayed so that the products are also sold. After all, you want to make sales.
WooCommerce SEO and the preliminary considerations
Important considerations that you should make before creating a WooCommerce online store:
- The right web hosting influences WooCommerce SEO
- WooCommerce SEO is influenced by the choice of a suitable theme
- The store architecture is partly responsible for good WooCommerce SEO
- When it comes to WooCommerce SEO, image SEO should also be taken into account
- The category pages of the products influence WooCommerce SEO
- The design of the SERPS for the WooCommerce SEO
WooCommerce SEO and web hosting
The right web hosting is also crucial for WooCommerce. Why is that the case? We have already written an article about "proper web hosting". Of course, this applies all the more to a WooCommerce online store. If WordPress is expanded to include WooCommerce, more resources are simply required for the numerous applications. Issues such as speed and security play a very important role. After all, you don't want your store to be hacked or customers to bounce because the loading time is too high. So if you are planning a WooCommerce store, one of the first considerations is which web host to choose.
Choose a suitable theme for the WooCommerce SEO
You certainly want your store to look good. However, the theme that looks best is not always good for WooCommerce SEO. Make sure that the theme loads quickly. You should therefore choose a lightweight theme. If you don't know which theme to choose, ask an expert.
Store architecture considerations for your WooCommerce SEO
You can influence the store architecture primarily through the choice of URLs. If you sell workwear, then the word "workwear" should also appear somewhere in the URLs. In WooCommerce, the default product category is set to "products". You can easily change this in the settings. Choose a string here that best describes what you sell.
The following graphic shows what can be achieved by changing the page architecture: The graph shows Sistrix visibility before and after the change. Immediately after changing the site architecture in April / May 2020, Sistrix visibility increased by several hundred percent.
Pay attention to the naming of the product images for WooCommerce SEO
Depending on how many products you sell, you will have many different images. Don't make the mistake of naming the images by item number only. For example, if the product is a pair of white trousers, then it makes sense to name the file name of the image white-pants.jpg. Now it can happen that there are several pairs of white pants in your store. In this case, it helps to insert an article number, e.g. weisse-hose4711.jpg The number can stand for the article number. Don't forget to add alternative texts for the inserted images and a short but meaningful description.
Product category considerations for WooCommerce SEO
The categories should also be self-explanatory. For example, if you sell workwear and the product category is "work pants for men" then the slug for the category could be e.g. work-trousers-men. The URL would then look like this: https://meinedomain.de/arbeitskleidung/arbeitshosen-maenner
SERP design for the WooCommerce SEO
It is therefore possible to visually highlight the way in which the individual pages of the WooCommerce store are displayed in the search results. You should definitely make use of this option. This increases the possibility that your product will be clicked on even if it is not listed in the first 3 search results.
Last but not least: Page title and the meta description
Use a suitable plugin so that you can enter page titles and the meta description correctly so that the products from your WooCommerce online store are listed with pleasure.