Behind PR Agency PRO is Karin Schloß.
She was born in September 1966 near Karlsruhe, in Rhineland-Palatinate, Germany. Karin Schloß is a true Palatinate native.
Karin Schloß studied business administration (MBA) and specialized in retail marketing. Her marketing concepts have won several awards, once at the Federal Chancellery (on December 18, 2001) - something she is very proud of. If you are interested in further details about the award, please contact us. We will be happy to provide you with further details.
As a press spokesperson, she worked as a marketing and PR employee for a company that produced aids for the blind and visually impaired and for the foundation of a trade fair for blind and visually impaired people. If you are interested in further details about this, we will be happy to provide them on request. Karin Schloß worked for this trade fair as a press spokesperson for the first 4 years after it was founded. After that, her career path took her in a different direction. But she is proud that she co-founded this fair and that it is still the largest European fair for the blind and visually impaired after so many years.
Karin Schloß has been involved in web design since 1996. She is one of those people who started out writing HTML and CSS code by hand in a text editor and was delighted that a website came out of it. In the beginning, she was graphically oriented and thought that appealing images were the most important element of a website.
From 2001 to 2007, she had the good fortune to work as a marketing and PR officer for one of the largest manufacturers of aids for the blind in Germany.
Among other things, she was responsible for the website and the creation (production and text) of electronic advertising material (newsletters, audio contributions, PDF magazines, podcasts, etc.). During this time, Karin Schloß learned that blind and visually impaired people naturally use the PC and Internet as a medium - and today this is a matter of course for them. Back in 2001, she learned SEO from a blind programmer or: she learned how search engines search from this blind colleague and programmer.
About our expertise in accessible digital content
Karin Schloß has learned a lot from her blind programming colleagues, e.g. that a search engine perceives the Internet like a blind person. Search engines recognize images as image files. Even if the image contains text, the search engine cannot read the text in the image. Nowadays, search engines can do much more. Search engines can now also read text from images. This was different in the past. Karin Schloß has seen all fields in this respect.
In this way, we also learned how disabled people work with digital media and how digital media must be prepared so that they can be used by disabled people.
Content is king - still is!
Bill Gates' famous phrase "Content is King" is more relevant today than ever. Content is king has been true from the very beginning and still is today. Unfortunately, we see time and again that most website operators lose sight of this.
Long story short: We learned from blind colleagues how search engines "tick". That's why we started working with SEO very early on (in 2001). When we started working on SEO, the whole thing was still very simple. Nowadays it is very tricky to achieve a good position for a particular keyword in the search engines. Google has several hundred criteria for a good ranking. Not all of them are equally important. But content is king. In short: offer good content that is unique. Then you will rank. That's easier said than done. But in the end it means: If you are completely on point with your topic, are authentic and report on it from your point of view (the latter is important for uniqueness ), then you will rank. When you start doing content marketing, you will see the first developments quite quickly. It was moving upwards and hopefully in the right direction. But at some point it will stop and you may have the impression that you are close to the finish line. This is exactly when you need to CONTINUE! Check the content, the technology, the backlinks. There is always something you can do to improve your position. Sometimes you may also have to delete content because the search engines have difficulties identifying your target content.
Why PR Agency PRO?
Honestly. The domain name PR Agency PRO was originally intended for something else. We wanted to launch a new type of PR platform at the beginning of 2020. But one of us dropped out because of corona. With SEO, web design & co. we do nothing other than PR. A different kind of PR. Digital PR with a different understanding.
Our prices
Our prices are in the good mid-range. There have also been customers who have left us. But the nice thing is that they have come back. At the end of the day, it's all a question of price and the service you get in return. Performance has to be paid for.
Our credo
Our top priority is that we don't fool them. We speak plainly.
If, for example, you go online with a new domain that nobody knows about yet and for which no advertising or SEO has been done, then we will tell you quite honestly that you will not be found and will not make any sales with the website - no matter how great your website looks, how much your website cost and no matter how great the sliders you use on the website look. We know how you can win customers with your website. But this is not a one-off action, it is a process that requires many hours of work. Who puts in these hours is of secondary importance to us. We are happy to train you on this topic. But no success without work. Simply putting a website online and getting countless customers doesn't work. Unless you are Johnny Depp, BASF, Heidi Klum, Mercedes, Porsche etc. If you are neither a famous personality nor a famous company, then you should do more than just put a website online. We can tell you what to do.